What sets RAID apart is our thoughtful process of distilling your digital objectives. It is never just about building a new website, a new mobile app or introducing more technology because everyone else is doing it. We adopt a strategy-first, technology-second methodology.
Before a single line of code is written and a micro-pixel deployed, our consultants work closely with you & your team to identify the issues that your organization is confronted with.
Our advice is to never implement digital initiatives just for the sake of digitalization. We recognize that every organization has a unique set of circumstances, & veer away from a one-size-fits-all approach like a plague.
Our methodology is founded on these 4 core pillars of thought:
1. Brand Story development
2. Design thinking framework
3. Jobs-to-be-done theory for innovation
4. User journey mapping and experience design (UI/UX)